Context & Role
Infl8 is an R&D early stage company that combines air & fabrics to design highly protective and sustainable products. I accompanied the founders of Infl8 in the creation of their brand strategy, brand identity and application of these assets to a corporate website www.infl8.co
Deliverable 1 - Build the brand strategy and assets
I led the development of the brand strategy: Purpose, vision, mission, culture, values, product vision, goals & objectives. I then collaborated with a brand designer to build the redesign of the logo, name and brand identity.
Deliverable 2 - Design & delivery of a corporate website
Once the brand strategy and branding assets were validated, I handled the UX design and writing, and worked closely with a UI designer and product builder for the delivery. The corporate website is available online at: www.infl8.co
Key takeways
This mission helped me to develop a good understanding of the correlation between the brand strategy and the implementation of the branding assets to a web platform.
